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Website sells beauty brands such as Clinique, Lancôme and Shiseido.
January 19, 2011
By: TOM BRANNA
Internet marketing and product brokerage company Market America has successfully completed the acquisition of Shop.com’s (www.shop.com) business, a pioneer in online comparison shopping. The website sells beauty brand such as Clinique, Lancôme and Shiseido, to name a few. Financial terms of the transaction were not disclosed. Since the acquisition was announced on Dec. 15, 2010, www.marketamerica.com has seen a 60% increase in site traffic and a 30% increase in revenue, according to the company. Likewise, shop.com has experienced double the amount of organic traffic compared to the same time frame last year. In addition, over 23 million powerful Twitter messages have been generated about the acquisition including those from Kim Kardashian, Alejandro Sanz, Eva Longoria, Swizz Beats, Russell Simmons, Khloe Kardashian, Serena Williams and Paulina Rubio who took it upon themselves to promote the announcement.
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